Activation Management

Activate the main tools to give your relationship marketing and sales a good boost.
Smoothly and efficiently go from analysis to marketing actions and data management.

Segmentation

You have access to all the tools you need to develop clearly segmented actions and one-to-one marketing.

  • Management of lists and segments
  • Identify key stages for the launch of customised communication (trigger marketing).

Loyalty

CustoCentrix includes a comprehensive module for the management of loyalty programmes.

  • Multiple models for the management of loyalty benefits
  • Management of vouchers and other benefits
  • Management of debits, credits and outstanding amounts, as well as their countervalue
  • Clearing between different points of sale of the same brand...

Geomarketing

Get an insight into the catchment area of each one of your points of sale

  • Optimise your budgets for folder distribution by post
  • Set up a cascade of communication methods allowing you to optimise your communication expenses by creating an affordability ranking of costs per contact.
  • Segment your actions by taking account of the time each consumer needs to travel to your points of sale

Organisation of your relationship marketing

The choice is yours!

  • Use the communication models integrated into the CustoCentrix platform (email, text message, digital printing, etc.)
  • Forward the information to your preferred marketing automation solution

CustoCentrix is the perfect tool to manage

  • your trigger marketing
  • the opt-in confirmation procedure
  • the welcoming and activation of new members
  • your customers’ discovery of the advantages of your loyalty club or programme, as well your brand’s range

Do you have a project? Let’s talk about it!

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