Custocentrix : Your retail accelerator

Your retail accelerator

Give your relationship marketing and omnichannel loyalty programmes a boost by identifying and gaining a better insight into the customers who visit your points of sale and your e-commerce website.

What is CustoCentrix?

A platform which is entirely dedicated to retailers helping you to speed up customer data collection at their points of sale.

Faster

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CustoCentrix step-by-step

Find out how CustoCentrix works in 10 steps, from data collection to our Customer Data Platform and eventual use of the data collected.

Data collection and consent

Freedelity improves and speeds up data collection at points of sale and other channels to help you establish a centralised and up-to-date customer database.

Keeping personal data up-to-date

To ensure a unique identification for each customer and enable effortless updating of their data, Freedelity organises the shared updating of data via the 'Freedelity file'.

Transactional data collection

Integration with check-out systems and e-commerce solutions ensures that data is collected in real time.

Consumer Data Platform

The Consumer Data Hub feature gathers together all other data processed in CustoCentrix in order to become a 'Consumer Data Platform' by combining strategic data with customer identity. The data are managed by the company.

Loyalty

Managing loyalty programmes and dealing with the mechanics of loyalty and activation using coupons, gift vouchers, free samples and competitions.

Analysis and management tools

All data are then uploaded, checked and processed so that they can be used. The data are mainly used to manage loyalty programmes with an optional add-on specifically designed for that purpose.

Marketing automation

The marketing automation feature can be used to manage relationship marketing and client relationship activation programmes via marketing channels including email, text message, mail and push notifications.

Measuring ROI

CustoCentrix makes it easy to measure the impact and effectiveness of marketing programmes through tools which enable the user to analyse results and monitor different approaches.

Monetising customer knowledge

The Brands portal is designed for companies actively engaged in trade marketing and joint financing of initiatives in collaboration with their suppliers. It allows them to access strategic, anonymous and aggregated data about their brands and the corresponding categories.

MyFreedelity

MyFreedelity is the customer-facing brand. It oversees the portal and mobile app of the same name. As well as ensuring GDPR compliance, MyFreedelity aims to pool the resources of CustoCentrix clients in developing and supporting portals and mobile apps.

Using terminals or kiosks combined with electronic ID cards is the most efficient way to collect personal data and drive customer relations at the point of sale.

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