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CustoCentrix modulesThe Freedelity fileMyFreedelitySolutions for data collection and consentUsing terminals and kiosksVia QR codesCustomer ScreenCustoCentrix step-by-step
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Consumer Data HubCollection and traceability of consentConsumer Data PlatformLoyalty and incentive managementCommunication and marketing automationMeasuring ROICockpitGeomarketingProfiling"Brands" portalData SourceOur customers' favourite features
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Map of activitiesBlogVideosFAQAboutNewsletter
Contact us
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FRNLENDEIT

Accelerate data collection and email consent at points of sale.

Faster high quality data.
Faster consumer insight.
Faster customer activation.

Discover in video
What our customers say
Continue the discovery in video

What our clients
like the most...

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Quality data

 4 customer reviews

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High sales coverage

 2 customer reviews

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In-depth customer knowledge

 2 customer reviews

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Compliance with GDPR

 3 customer reviews

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Personalised offers and services

 2 customer reviews

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User-friendly terminals

 3 customer reviews

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Marketing automation

 3 customer reviews

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Monetising solutions

 2 customer reviews

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Win-win relationship marketing

 1 customer review

Read their testimonials (FR/NL)

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Hairdis takes care of its customers and speeds up data collection with CustoCentrix.

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Optimise the cost of opening a sales outlet.

Discover our
case studies

February 2022

Opening of the Nivelles store

Discover the solution proposed by CustoCentrix to generate footfall and local awareness of the new store in Nivelles.

Direct mail marketing campaignsNew store activation

Monitor the processing of actions recorded in your stores in real time.

Find out more

CustoCentrix
step-by-step

Find out how CustoCentrix works in 10 steps, from data collection to our Customer Data Platform and eventual use of the data collected.

1

Data collection and consent

Freedelity improves and speeds up data collection at points of sale and other channels to help you establish a centralised and up-to-date customer database.

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2

Keeping personal data up-to-date

To ensure a unique identification for each customer and enable effortless updating of their data, Freedelity organises the shared updating of data via the 'Freedelity file'.

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3

Transactional data collection

Integration with check-out systems and e-commerce solutions ensures that data is collected in real time.

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4

Consumer Data Platform

The Consumer Data Hub feature gathers together all other data processed in CustoCentrix in order to become a 'Consumer Data Platform' by combining strategic data with customer identity. The data are managed by the company.

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5

Loyalty

Managing loyalty programmes and dealing with the mechanics of loyalty and activation using coupons, gift vouchers, free samples and competitions.

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6

Analysis and management tools

All data are then uploaded, checked and processed so that they can be used. The data are mainly used to manage loyalty programmes with an optional add-on specifically designed for that purpose.

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7

Marketing automation

The marketing automation feature can be used to manage relationship marketing and client relationship activation programmes via marketing channels including email, text message, mail and push notifications.

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8

Measuring ROI

CustoCentrix makes it easy to measure the impact and effectiveness of marketing programmes through tools which enable the user to analyse results and monitor different approaches.

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9

Monetising customer knowledge

The Brands portal is designed for companies actively engaged in trade marketing and joint financing of initiatives in collaboration with their suppliers. It allows them to access strategic, anonymous and aggregated data about their brands and the corresponding categories.

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10

MyFreedelity

MyFreedelity is the customer-facing brand. It oversees the portal and mobile app of the same name. As well as ensuring GDPR compliance, MyFreedelity aims to pool the resources of CustoCentrix clients in developing and supporting portals and mobile apps.

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Using terminals or kiosks combined with electronic ID cards is the most efficient way to collect personal data and drive customer relations at the point of sale.

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Is your brand ready
to move to the next level?
Ask for your demo!

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