Shared updating of personal data

Why share the automatic updating of data? Because that way, everyone’s a winner. Indeed, what is the point in rolling out a commercial campaign if your database is not up-to-date?

Here is how Freedelity works:

• Freedelity has identified those pieces of data which are essential for carrying out direct marketing: identification data (full name, date of birth, home address, language, sex and a unique identifier) and contact data (postal address, email address, mobile number). These data make up the Freedelity file.
• When personal data are collected by a client company of CustoCentrix, Freedelity checks whether the customer is already known in the Freedelity file. If they aren't, the customer is informed by the company representative that they will grant two levels of consent for the processing of their personal data. Consent is granted both to the company and also to Freedelity. The second level of consent makes the shared update of personal data possible.
• When identifying a customer by reading their ID card or using the forms on the kiosks and other digital interfaces, Freedelity's algorithms can detect any changes that need to be made to their personal data (change of postal address, new email address, corrections of any kind, etc.)
• The modifications identified are automatically copied over to the databases of those companies to which the customer in question has granted consent for the processing of their personal data.
• This automated updating combined with methods to identify and manage unique profiles lays the foundations for the use of CustoCentrix's other features.