Faruja is the name of a fictional retail chain. This is an illustration of several customer journeys related to the collection of their personal data and their consent.
John D is a confident customer who lets himself be convinced by the cashier. He has no hesitation in sharing his contact information. He agrees to everything without detailed reading.
In just 24 seconds, the cashier successfully:
Instead of accepting everything, John D takes the time to review the information related to consents.
By taking the time to review and configure his consents, John D exercises his right to make informed choices, demonstrating that every consumer can personalize how their data is used-even if it means a slightly longer process.
WatchLThe data controller must offer customers the ability to delete their data and consents through a process as simple as the one used to collect them.
Just as data collection should be simple and transparent, the process of deleting personal data must be equally straightforward-empowering customers to take full control of their information with ease.
WatchLet's assume that two other competing stores also use CustoCentrix. Let's also assume that John D is a loyal customer of these two brands.
His personal and contact data (email and mobile) are therefore already stored in the Freedelity database. He even has a unique personal identifier (e.g., 353000) within the Freedelity system. John D visits FARUJA and agrees to join it's loyalty program.
In this situation, only the consents specific to FARUJA need to be collected, in addition to those related to Freedelity. FARUJA will be able to use the Freedelity unique identifier.
If John D's personal or contact data is updated during a visit to another competing store, FARUJA's database will be automatically updated. This automated data update process is based on consent provided to Freedelity.
WatchJohn D is a member of FARUJA's loyalty program. During each checkout, he can use his ID card to identify himself.
With ID card identification taking less than 2 seconds, John D enjoys a fast and seamless checkout experience while staying connected to FARUJA's loyalty program.
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